A reminder autofunnel for your live stream

A reminder autofunnel turns a live stream from «whoever happened to see it» into an event with a predictable audience: people sign up with a keyword, get three messenger reminders, and receive the recording plus an offer afterwards.

Live streams almost always under-deliver on attendance not because the content is weak, but because people learn about them by accident and forget within the hour.

What should sign-up look like?

As simple as possible: one keyword. «Reply LIVE in Direct and I’ll remind you» beats a link to a form, because it doesn’t push anyone out of the app.

Sign-up has to be an explicit action. Adding everyone who liked the announcement is tempting and wrong: that’s a broadcast without consent, and those are exactly the messages that collect reports.

1. 1

   Announcement

   A post or Story with the topic, the time and the sign-up keyword.

2. 2

   Confirmation

   Right after the keyword — a short «you're on the list, I'll remind you».

3. 3

   Reminders

   24 hours before, 1 hour before, and at go-live. Each shorter than the last.

4. 4

   After

   Recording plus offer. Separate messages for those who attended and those who didn't.

What goes in each of the three reminders?

A day before — the topic and the reason to come. One sentence about what they’ll walk away with.

An hour before — time and format. «7pm, about 40 minutes plus Q&A.» Short.

At go-live — the link only. No text beyond «we’re on, come in».

How do you sell around a stream without ruining it?

Split the audience in two afterwards. People who attended are already warm: they get a short offer with the condition you announced live. People who signed up and didn’t show get the recording and the same offer — with an explanation of what they missed.

The second segment often outperforms expectations: the interest was there, the timing wasn’t.

How long should the post-stream chain run?

Two or three days, no more. An offer without a deadline stops being an offer, and «did you watch the recording?» on day five reads as pressure.

After that people return to your general audience — and the next stream starts with a voluntary sign-up again, not an assumption that they’re already waiting.

The minimum message set (can be run by hand)

1. Confirmation: «You’re on the list for [date, time]. I’ll remind you a day and an hour before.»
2. A day before: «Tomorrow at [time] we’re covering [topic]. You’ll leave with [specific benefit].»
3. An hour before: «Starting in an hour. [Duration], Q&A at the end.»
4. Go-live: «We’re on — join here: [link].»
5. After (attended): «Thanks for coming. The condition I mentioned runs until [date]: [offer].»
6. After (missed): «Recording here: [link]. The two-minute version: [summary]. Offer runs until [date].»