How to test an autofunnel and where it usually breaks

You test an autofunnel by walking through it, not by reviewing the diagram: go through it from someone else’s account as a customer, twice — with the script and against it. The second route finds most of the breaks, because that’s where the funnel meets actual people.

A flow chart in the editor always looks sensible. It breaks on what the chart doesn’t contain: someone asking «how much is it?» in the middle of a pre-written sequence.

How do you walk your own funnel properly?

From another account, on a phone, not from your work computer. And three times, behaving differently:

1. 1

   The perfect route

   Everything on script. Confirms the plumbing is connected.

2. 2

   A wrong entry

   The keyword misspelled, in a different case, inside a sentence. This is how real people behave.

3. 3

   Your own question

   Instead of the expected reply, write «is it in stock?». Half of customers do this.

4. 4

   Silence

   Don't reply for a day. See what the funnel does with silence — nothing, or a nudge.

The third scenario fails most funnels. The person asks their question, the bot repeats its own, and the conversation ends.

Five places funnels break most often

1. The keyword doesn’t fire. The customer wrote «price» instead of «PRICE», with a full stop, or inside a sentence. Fix: match the word in any form rather than exactly.

2. The next message never arrives. Usually because the transition condition demands an exact answer the customer didn’t give.

3. No fallback. If a reply isn’t recognised, the funnel should hand over to a human. Repeating the same question is a guaranteed exit.

4. An ending with no action. The funnel built interest and finished on «thanks». The last message must always contain a concrete step.

5. Duplication. Someone enters the funnel a second time and receives the whole chain again. It looks like a malfunction, and it is one.

What do you measure to find the real cause?

One number per step: how many people got through it. Not conversion to orders — the transition between adjacent steps.

That table answers the main question instantly. A sharp drop between two steps means a problem in one specific message, and you can see it in a second. An even decline across the whole funnel means it’s simply too long.

Pre-launch funnel checklist

1. Walked from another account — intended route.
2. Walked with a misspelled keyword.
3. Walked with an off-script question mid-chain.
4. Behaviour checked when the customer stays silent for a day.
5. Repeat entry by the same person checked.
6. Final message contains a concrete action.
7. A «not recognised → hand to a human» fallback exists.
8. Every link opens correctly on a phone.