Sofia Marino
Social commerce practitioner
Sofia has helped small shop owners set up sales on Instagram and messengers for over eight years — from the first profile to fully automated funnels.
Articles by this author
messenger-sales
Automating common questions in Messenger
Which Messenger questions to automate first, how to write a reply that doesn't annoy, and the signals that should hand a conversation to a human.
leads-crm
Handing a customer to another manager without losing context
How to pass a conversation to a colleague so the customer doesn't repeat everything: what to record, how the handover reads, and who owns it afterwards.
autofunnels
How to test an autofunnel and where it usually breaks
A step-by-step autofunnel test before and after launch: five common break points, how to find them, and what to measure to see the real cause.
instagram-sales
Saved replies and inbox folders in Instagram
How to bring order to Direct: which saved replies to create first, how to use inbox folders, and what to do so conversations stop getting lost.
autofunnels
A reminder autofunnel for your live stream
How to build a live-stream reminder funnel in messengers: keyword sign-up, a three-message reminder chain, and selling after the broadcast ends.
instagram-sales
Instagram broadcast channels for selling
How to use Instagram broadcast channels in sales: who can create one, how they differ from Direct and Stories, and what to post so people don't leave.
autofunnels
A Stories poll autofunnel that ends in Direct
How to turn a Stories poll sticker into an automatic funnel: the viewer's tap opens a Direct conversation with a message that leads to an order.
whatsapp-sales
WhatsApp order confirmation templates
Ready WhatsApp order confirmation templates: what to include so the customer feels calm and repeat status questions drop.
instagram-sales
Close Friends as a VIP sales channel on Instagram
How to use Instagram Close Friends for sales: a private channel for loyal customers with exclusive offers and early access.
messenger-sales
Click-to-Messenger ads: how paid traffic leads into a chat
What Click-to-Messenger ads are, why they beat a landing page, and how to turn paid Facebook traffic into conversations and orders.
leads-crm
Follow-ups in messengers: closing deals without being pushy
How to build a sequence of follow-up reminders in messengers to bring customers back to a deal and stop losing leads to silence.
instagram-sales
Comment → Direct: the scheme that turns likes into orders
How to set up an automatic move from a comment under a post into Direct and turn follower activity into real orders.