About the editorial

Who writes Sold in Chat, and how the advice is checked

We only write what we have tested in practice: how to turn conversations into orders without agencies. Every figure carries a source and a year, and every tip is signed by a real author.

Our principles

Who pays us

We are not an agency and belong to no tool. Coverage cannot be bought.

Practice

We write what we have tested in real sales, not in theory.

Honest numbers

Every number has a source and a year. No “studies show”.

Transparency

We mention tools neutrally, with pros and cons.

What we write about

Selling in Instagram Direct, WhatsApp and Messenger: funnels and automation, lead handling, CRM and AI — step-by-step guides for small shop owners.

Browse topics

How we work

We keep clear editorial standards: fact-checking, a source for every number, regular updates and open corrections.

Read the methodology →

Authors

Iryna Savchenko On AI automation
Iryna deploys AI assistants into customer replies and makes sure automation helps rather than scares people off. She writes about the balance between a bot and a human touch.
Maksym Tkachenko On messengers & CRM
Maksym has set up lead handling in WhatsApp and Messenger and CRM integrations for six years — from small shops to local chains. He writes about never losing a customer between channels.
Sofia Marino Social commerce practitioner
Sofia has helped small shop owners set up sales on Instagram and messengers for over eight years — from the first profile to fully automated funnels.

Get in touch

Have a question, a suggestion, or spotted an error? Write to us — we reply.

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