WhatsApp Business catalog: show products right in the chat

A WhatsApp Business catalog is a built-in storefront where a customer browses products with photos, prices and descriptions right in the chat and sends a chosen item as a request, without going to a website.

The catalog turns the conversation into a point of sale: instead of resending photos by hand, you give the customer a ready storefront.

How do you create a WhatsApp Business catalog?

Setup takes a few steps — from enabling the catalog to your first product. Go through them in order, adding a photo, price and description to each item.

What do you put in a product description?

Keep it short and to the point: name, main benefit, price. Avoid long texts — in a chat the customer decides fast, and extra detail gets in the way.

How does a catalog speed up the sale?

A visible price and description remove typical questions before the chat even starts. The customer sends a specific item — and you move straight to delivery and payment, not to «how much».