Iryna Savchenko
On AI automation
Iryna deploys AI assistants into customer replies and makes sure automation helps rather than scares people off. She writes about the balance between a bot and a human touch.
Articles by this author
ai-replies
A weekly quality review for your AI replies
A simple weekly routine for checking an AI assistant: which conversations to read, what to measure, and when to fix instructions instead of adding scenarios.
ai-replies
Selling to customers abroad: AI translation in chat
How to reply to customers in languages you don't speak using AI: what is safe to translate automatically, where it isn't, and how to keep brand tone.
ai-replies
AI guardrails: stop the bot promising what you don't have
How to give an AI assistant limits: forbidden promises, handling prices and stock, stop-words, and mandatory handover to a human agent.
ai-replies
AI reply templates: stock, price, delivery
Ready AI reply templates for the three most common questions in chat — is it in stock, what does it cost, when does it ship — and how to adapt them.
instagram-sales
Reels for sales: turn views into orders
How to use Instagram Reels for sales: from the video idea to the call to action that moves a viewer into Direct and toward placing an order.
autofunnels
The quiz funnel: how product matching through questions leads to a sale
How to build a quiz funnel in messengers: a few questions match a product to the customer and naturally lead them to an order.
whatsapp-sales
How to accept payments on WhatsApp: methods and a safe flow
Which payment methods work for WhatsApp sales, how to accept money safely and confirm orders so you don't lose ready buyers.
ai-replies
When to hand the conversation from bot to human
How to set up handoff from a chatbot to a live agent: the signals for a handover so automation helps rather than annoys the customer.
instagram-sales
Selling through Stories: turn views into leads
How to sell through Instagram Stories: poll stickers, links and questions that move a viewer from Stories into Direct and toward an order.
messenger-sales
Messenger greeting and Get Started button: a first impression that sells
How to set up a Facebook Messenger greeting and Get Started button so the conversation begins right and leads the customer toward an order.
whatsapp-sales
WhatsApp Business catalog: show products right in the chat
How to create and set up a WhatsApp Business catalog so customers see products, prices and descriptions right in the chat and order faster.
leads-crm
Leads and CRM for Messengers: How Not to Lose Leads
How not to lose leads from social media: why leads slip away, which deal stages to track, and when to move from manual handling to a CRM for messengers.