Instagram DM sales scripts: ready-made message templates

An Instagram DM sales script is a prepared frame for replying to a typical customer message, letting you respond in seconds and avoid losing leads on questions about price or availability.

Below is a set of templates that cover most Instagram conversations, and the principles for adapting them to your shop.

What script do you need for the first message?

The first message should confirm you’re available and ask one question that moves the conversation forward. Don’t sell straight away — understand the request first.

Principles of a working script

• State the price at once — dodging it lowers trust and cuts the conversation short.
• End every message with a question or a clear next action.
• Leave a slot in the template for the name and a detail from the request.
• One script, one goal: don't try to close the sale in the first line.

How do you answer «too expensive» and other objections?

An objection isn’t a refusal — it’s a request for an argument. Acknowledge the question, give concrete value (warranty, materials, durability) and steer back to the next step.

How do you close an order in chat?

Offer a clear final step: summarise the order, state the amount and the payment method in one message. The fewer decisions the customer has to make, the higher the chance of payment.