Maksym Tkachenko
On messengers & CRM
Maksym has set up lead handling in WhatsApp and Messenger and CRM integrations for six years — from small shops to local chains. He writes about never losing a customer between channels.
Articles by this author
whatsapp-sales
Several managers on one WhatsApp Business account
How many devices WhatsApp Business allows, why a shared inbox has no roles, and how to organise a team until you move to the API.
messenger-sales
Messenger's 24-hour rule: what you can send and when
How Messenger's 24-hour window works, what the 7-day human-agent extension allows, and which message tags Meta switched off in 2026.
autofunnels
Post-purchase autofunnel: upsell and repeat orders
What to send a customer after they buy: confirmation, care tips, an upsell and a review request — the sequence that brings them back for a second order.
leads-crm
CRM tags and segments for messenger sales
How to build a tagging system people actually use: how many tags you need, what principle to split them by, and how a segment differs from a tag.
messenger-sales
From Facebook groups into Messenger without breaking rules
How to turn Facebook group members into Messenger conversations: what's allowed, what counts as spam, and which formats produce leads without risking the account.
leads-crm
Moving chat contacts into a CRM without losing anything
A step-by-step move from messengers into a CRM: which fields to collect, how to keep conversation context, and what to do with duplicates and gaps.
whatsapp-sales
Selling through WhatsApp Status: a storefront for saved contacts
How to use WhatsApp Status for sales, how it differs from WhatsApp Channels, and why it only works for people who saved your number.
leads-crm
Lead scoring in chat: hot buyer or just curious
How to score messenger leads without complex systems: four buying-intent signals, a simple three-level scale, and the rule for who gets answered first.
messenger-sales
Messenger persistent menu: navigation for your products
How to set up a persistent menu in Messenger, how many items it should hold, and why it removes more repeat questions than a welcome message does.
whatsapp-sales
WhatsApp Business App vs API: when to switch
How WhatsApp Business App differs from the WhatsApp Business API, which scale each fits, and when it's time to move to the API.
whatsapp-sales
WhatsApp abandoned cart recovery: bringing customers back
How to remind customers about an unfinished order on WhatsApp to recover abandoned carts without being pushy — and why this channel beats email.
ai-replies
Tone and brand voice in automated replies
How to tune the tone of automated replies so they sound like your brand, not a faceless robot, and keep the customer's trust.