WhatsApp broadcasts vs groups: which to choose

A broadcast sends the message to each person privately, and replies come to you in a private chat. In a group everyone sees each other and talks together. For sales, the privacy of a broadcast is usually more convenient.

Only contacts who have your number saved in their phone. That's a built-in WhatsApp limit, so ask customers to save your number — otherwise the broadcast won't reach them.

A group fits when you need shared discussion — a customer club, a private community, member support. For announcements and promos a broadcast is almost always better: it makes no noise and doesn't expose contacts.

Message only those who consented, keep a moderate frequency, and give value rather than nonstop promos. Mass, irrelevant broadcasts lead to complaints and blocks.

WhatsApp limits a broadcast list to a few dozen contacts. For a larger audience businesses use the official API with message templates and user consent.