Sofia Marino
Social commerce practitioner
Sofia has helped small shop owners set up sales on Instagram and messengers for over eight years — from the first profile to fully automated funnels.
Articles by this author
whatsapp-sales
WhatsApp Business quick replies and labels: order in your chats
How to set up quick replies and labels in WhatsApp Business so you answer in seconds and never lose orders across stages.
autofunnels
A messenger lead magnet: hook a follower and lead them into the funnel
What a messenger lead magnet is, which offers work, and how to tie it to an autofunnel that turns interest into orders.
instagram-sales
Instagram Shopping and product tags: sell straight from posts
How to enable Instagram Shopping and product tags so customers see the price right in the post and move to an order in a few taps.
instagram-sales
Instagram autofunnel: how it leads a follower to purchase
What an Instagram autofunnel is, what steps it consists of, and how to set it up so it moves a follower from a question to an order.
instagram-sales
How to Sell on Instagram in 2026: A Step-by-Step Guide
A practical, step-by-step guide to setting up sales on Instagram in 2026 — from your profile to an automated funnel and lead handling.
autofunnels
How to Build a Messenger Autofunnel: Step by Step
A step-by-step guide to building an autofunnel in messengers: triggers, steps, messages and hand-off points to a human — from question to order.