Selling through Stories: turn views into leads

Selling through Stories is built on interaction: poll stickers, questions and links move a viewer from watching into a Direct conversation, where the order is actually closed.

The job of a Story isn’t to show the product but to prompt an action you immediately pick up in chat.

How do you build a sequence of selling Stories?

Lead the viewer from problem to solution to call — don’t try to sell with the first frame.

1. 1

   Grab attention

   Show a familiar problem or the result the viewer wants.

2. 2

   Show the solution

   Demonstrate the product in action — short and specific.

3. 3

   Start a dialogue

   Add a poll or question sticker to get a reply.

4. 4

   Give the call

   Say what to write or where to tap to place the order.

How do you move people from stickers into Direct?

Every poll or question reply is an open conversation. Don’t leave it hanging: message first, thank them for answering and offer the next step.

Why do Highlights matter for sales?

Stories vanish in a day, but a Highlight stays a storefront. Save answers to common questions, reviews and products there — it keeps selling long after publishing.